Check what AI says about your business
A free, printable worksheet. Ask 3 AI assistants the questions your customers ask, then check who they name and whether your details are right.
Published
Download the worksheet as a PDF (166 KB, 7 pages)
What you need
- This page printed, and a pen. A notes app works too.
- Your correct details: name, address, phone, hours and main services.
- 3 free AI assistants, listed in step 2.
Step 1: Write down the right answers
You will compare every AI answer with these.
| Business name | |
|---|---|
| Your type of business, in the words customers use (like plumber or coffee shop) | |
| Your town or city, then your country (like Leeds, UK or Dayton, Ohio, USA) | |
| Address | |
| Phone number | |
| Hours | |
| Main services | |
| Website | |
| Category on your listings |
Step 2: Pick your assistants
Ask these 3. All have a free version, and Copilot works without an account.
ChatGPT
Use the ChatGPT app or website. Start a new chat for each question.
Google Search (AI Overviews and AI Mode)
Use google.com or the Google app. Search the question. Note the AI Overview, an AI summary in the results, if one appears. Then ask the same question in AI Mode.
Microsoft Copilot
Use copilot.com or the Copilot app.
If you have time, add these 2:
Gemini
Use gemini.google.com or the Gemini app. Its answers about places use Google Maps. They need you to be signed in, with the Keep Activity setting on.
Siri and Apple Maps
Use an iPhone. Ask Siri the question, and search for your type of business in Apple Maps.
Why we left out Perplexity
We left out Perplexity. Its terms of service do not allow using it to “monitor, extract, copy or collect information”, including by “any manual process”. We think that covers this worksheet.
Step 3: Ask each question
Fill in the brackets with your own details. Type each question the same way into every assistant. Start a new chat for each one. Name your town every time, so the answer is about the right place.
- Who gets recommended
Who is the best [your type of business] in [your town]?
- A real job
I need a [your type of business] in [your town] to [a common job you do] this week. Who should I call?
- Hours
Which [your type of business] in [your town] is open on [a day and time you are open]?
- How you’re described
Tell me about [your business name] in [your town].
- Your contact facts
What are the address, phone number and hours of [your business name] in [your town]?
- What people say
What do customers say about [your business name] in [your town]?
Step 4: Write down what you see
Fill in one row for each assistant. Write down what the answer says, even when it is wrong. Take a screenshot if you want to show someone later.
| Assistant | Named you? (1st, 2nd... or no) | Anything wrong about you | Who it named instead | Sources it showed |
|---|---|---|---|---|
| ChatGPT | ||||
| Google Search | ||||
| Microsoft Copilot | ||||
| Other: |
| Assistant | Named you? (1st, 2nd... or no) | Anything wrong about you | Who it named instead | Sources it showed |
|---|---|---|---|---|
| ChatGPT | ||||
| Google Search | ||||
| Microsoft Copilot | ||||
| Other: |
| Assistant | Named you? (1st, 2nd... or no) | Anything wrong about you | Who it named instead | Sources it showed |
|---|---|---|---|---|
| ChatGPT | ||||
| Google Search | ||||
| Microsoft Copilot | ||||
| Other: |
| Assistant | Named you? (1st, 2nd... or no) | Anything wrong about you | Who it named instead | Sources it showed |
|---|---|---|---|---|
| ChatGPT | ||||
| Google Search | ||||
| Microsoft Copilot | ||||
| Other: |
| Assistant | Named you? (1st, 2nd... or no) | Anything wrong about you | Who it named instead | Sources it showed |
|---|---|---|---|---|
| ChatGPT | ||||
| Google Search | ||||
| Microsoft Copilot | ||||
| Other: |
| Assistant | Named you? (1st, 2nd... or no) | Anything wrong about you | Who it named instead | Sources it showed |
|---|---|---|---|---|
| ChatGPT | ||||
| Google Search | ||||
| Microsoft Copilot | ||||
| Other: |
Step 5: Read your results
If a detail was wrong, start with your listings. Our guide to fixing wrong business details shows how to correct them, starting with Google.
If you were not named, look at who was named, and at the sources the answer showed. They show some of the places the assistant looked. Check that you are listed there, with the same details.
If the answers were right, keep this sheet and ask again in a month.
One check is a snapshot. Before you act on a surprising result, ask again on another day.
Tools for regular checks
These tools keep checking AI answers for you. None of them pays us, and we have no tie to any of them.
| Tool | What it does | Good for |
|---|---|---|
 Discoverable | Checks the questions you choose on several AI services, and gives you tasks to do each week | Owners who want help turning what they find into work |
 BrightLocal | Local search tools for your listings and locations, with checks of ChatGPT, Google AI Mode and Google AI Overviews | Problems with your local listings, or a business with several locations |
 Otterly | Checks a list of questions you choose, every day | Regular checks of the same questions |
We read each company’s own pages on November 2, 2026.
Version 0.7 of this worksheet.
Sources
- AI Overviews, Google Search Help. Accessed .
- AI Mode, Google Search Help. Accessed .
- Find places & get directions in Gemini Apps, Gemini Apps Help. Accessed .
- How grounding works if you don’t have a Microsoft account, Microsoft Support. Accessed .
- ChatGPT on the App Store, Apple App Store. Accessed .
- Perplexity Terms of Service (last updated January 23, 2026), Perplexity. Accessed .